The Power of Viral Supporters

Just in from the XI. Amphi festival in Cologne, Germany, and we are already looking forward to our next festival attendance; that’s right attendance, not participation. Well, not yet. We are working on it. So what we’ve learned (again) is the secret to loyal supporters who are very passionate when talking about a new band they just discovered and think it’s worth spreading the word. And funny enough there’s even strangers who talk to you...